Indomie Pomotion Mix

Description Seth Gooding, a best selling-writer of Marketing once said, â€Å"Marketing is a Contest for People Attention. â€Å". A simple yet meaningful quote sums up of how marketing should work. It should be leaned on a form of communication which attract people attention and further influence them to buy the product. This idea is known as Promotion. Promotion is arguably as the most important part of marketing mix. Because without any promotions, no matter how great the idea is, or how the competitive the price Is, It will be no availed.Good promotions will bring Influence ND attracting potential buyers In deciding what products they will buy. Especially, In a very competitive market conditions, even a little advantages in Promotion enough to make differences between a firms to another. Put it simply good promotion, more money. In reaching this goal a Marketing Manager has to modify and combine several different methods of Promotions which can bring maximal Influence for the c ustomer, which is called Promotion Blend. The Kyoto make a good promotion blends from different promotion methods, such as TV advertising, Social Media Publicity andSales Promotion, is to know all pros and cons, sticking to marketing objectives, and define the life cycle of product promoted. 2. Related Theories 2. 1 Definition of Promotion (J. P Cannon, Ph. D, W. D. Perpetual,Jar. And E. J. McCarthy, Basic Marketing, A global- managerial Approach, 19th) Promotion is communicating information between the seller and potential buyer or others in the channel to influence the attitudes and behavior. Promotion must be fitted In a specific target market and also has to be related with another aspect of Marketing Mix. 2. 2 Promotion Methods There are several Methods of Promotion available:Personal Selling Mass Selling Involves Communicating large numbers of customer, usually less flexible. But cheaper than personal selling. Examples of this method is Advertising which is paid Usage of media such as TV Newspaper, Billboard ETC Publicity Free or unpaid form of personal presentation of Ideas or products such as Press Releases. Other Examples Is usage of Internet, such as Internet message or links Sales Promotion It refers to activities that stimulates trial or purchases by the customer in the channels. This method is planned for faster result relative to other method.Promotion Objectives & Communications 2. 3 Promotions Objectives The ultimate objective of promotion is to encourage customer to buy the product. But 1 OFF the promotion is largely dependable to the market or the seller. For example, a product released of a well known Company will have different approach than new established one Basically there are 3 Promotion objectives that can be categorized, and each of this has different orientation. Informing objective, is more oriented to new release of a product, but persuading is largely used for competitive market, the last one reminding is suited for an establishe d brand.There are also another classification based on Action which is Called AID Model Promotion Objectives Adoption Process AID Model Informing Awareness – Interest Attention-Interest Persuading Evaluation- Trial Desire Reminding Decision-confirmation Action 2. 4 Effective Communication on Promotion Promotion is wasted if it's not communicated effectively. The main reasons for these are Noises Misinterpretation Example of Communication Process 2. 5 How Promotion Plans Blended and Integrated There are 2 types of promotion effort approaches Pushing through channel: Normal Promotion Effort.This approaches use intermediaries and emphasizes on importance of securing channels and to the final user. The Sales relates directly to retailers and wholesaler, and because of the nature of competition, usually the Company will make short arrangement that are more beneficial than the competitors to ensure retailers will buy all the product. Pulling by customer (Requesting Product) This ap proaches ensure customer to ask intermediaries the products. 2. 5. 2 Promotions blends over life cycle Promotion blends likely to change its objectives, based on the different life cycles stages Introduction: Informing about ProductsGrowth: Emphasizing in stimulating demand or persuading Maturity: Promotion should relied on mass selling or selling promotion. If firm already well established, usually it has competitive advantage- Decline: Promotion cost are lowered to prevent lost, and sales are more oriented to specific market 3. Profile brand in Indonesia and how it become irreplaceable in its market for more than 3 decades. This paper will also further explore few important examples of this brand promotion media and tools. The name of this product is Indore Indore, which is an Instant Noodle produced by Indoors SETI Maker is more than Just a brand.It's the worlds largest instant noodle manufacturer founded in 1982 by Mr. Siding Salami. It's deeply rooted as a food that binds with Indonesian Culture, with different kind of customer, rich poor, old or young, On the tallest building on Jakarta, or coldest peak in Budgeting. Indore is also distributed in more than 10 countries. Even â€Å"Indore† word has become a synonym word for Instant Noodle. For years Indore has won many award such as Most Valuable Product, Top Brand for Kids, Indonesia Best Brand Award, The Most Effective Ad, Indonesia Best Packaging Award, Encourage AssailProud Indonesia, and The Most Powerful Distribution Performance. This shows how huge the brand 4. Analysis 4. 1 Personal Selling Strategy As a famous and accomplished brand, Indore doesn't rely on Personal Selling Strategy anymore. This further shown by lack of sales or personal seller employed by Indoors 4. 2 Mass Selling Strategy Advertisement 1. Media TV In this era of consumptive and modern lifestyle, the Television is arguably the center of all media and its influence can't be ignored. So television Commercial promotion is al ways become the promotional of promotion.This is what Indoors do correctly. For example, many of the commercials of Indore has ass Length, and some of it, even pass one minute duration. This might be sounds expensive, but for a Market Leader, this kind of advertisement is to be expected. Also, there are few points of Promotion that is very well executed by Indoors n the commercial: Catchy Tagging â€Å"Monodies, seller's† is a well known tagging. This simple statement fills the objective of promotion which is Reminding. Indore has already an established brand, and there is no need to persuade or trying.Indoors choose a simple way to remind people about Indore. Also, this simple tagging will not allow any misinterpretation. Commercial As a market leader, Indies's commercial is always highlighting at the nation- acknowledgement of the product. Many of the Commercial shows the nature and culture of Indonesia. Indoors knows that Indore has become a cultured product, and thus, usi ng this as an advantages against its competitors In Introducing New type of Product When releasing new types of product. Mime Rending and Mime Cable ‘Jog, Indoors based on the uniqueness of the product.It fulfills the objective of Promotions, which are Informing and persuading the customer. 2. Bill board and Newspaper Indore doesn't rely on these types of mass selling as promotion blend. Compared to TV, the Billboard or any conventional means of Advertising is relatively low. The Numbers of billboard isn't as many as Cellophane provider or Cigarette company which are the main user of bill board. 3. Internet based promotion. Much like printed types of advertisement, Indoors also doesn't really use the internet as a mass selling advertisement. But The faceable page of Indore is quite popular.With more than 600 thousand likes. Publicity As a well known and established product, Indoors rarely used any Publicity moves such as press releases. Let also related to the type of product. Indore, which is a food brand isn't often to release new type of product. 4. 3 Sales Promotion Aimed at Final Customer Jingle Dare Contest In 2008, Indore released a contest which objective is to create its new Jingle. This contest generates many participants especially younger people and high school students. By using this contest, it sparks attention to people.Even though the numbers of participants are not necessarily reflect the number of increasing customers, but It surely generates the hype and reminds potential customer of the product. Pap Criteria Contest In 2011, a very interesting advertising Commercial from Indore aired on television and Radio. The advertisement tells us about a person story about Indore. So Indoors encourages people to send their story to email, and those who are lucky, can have their story be shown on Commercial. This also generates people attention for the Brand itself.While not many stories being made to commercial, but this sales promotion has succe ssfully, increase the attentions of customer. Online Contest Indore has also successfully create contest in Social Media, such as â€Å"Foot Barren Undermine†. This sales promotion, is targeted to younger markets. Aimed at Wholesalers Wrung Kopi Partnership In Guajarati and few other cities, If someone wants to open a wrung kopi booth. They can get discounted price if they lay a banner on their wrung Kopi. This is one of the approaches of promotion, known as Pushing, an approaches focuses on giving intermediaries facilities. Medium Bertram Peddling Indore Indoors also facilitates those Worktop Retailers to go back to hometown every idol flirt for free. This is also a way to make sure that those intermediaries have more incentives to buy Indore, not other brands. These Wholesaler oriented strategies is often become decisive and crucial. Because, many of Indore bought, isn't directly from Indoors, nor from the big retailers, but from these small retailers. By keeping good relat ionship and shares benefits with them, it will ensure that Indore will be he first choice for final customers.For years, Indore stance as the number one Instant noodle brand in Indonesia, is unquestionable. But suddenly, In 2003, Windproof release a brand named Mime Sedan. With its â€Å"Shrink† fried onion and its Massive stream of commercials, suddenly Mime Sedan is threatening Indore throne. This unprecedented entrance has caught Indore off guard. Surely and Slowly, Indore faced a fierce competitor which has taken a large chunk of the market Mime Sedan from Indoors, penetrate the market with yet simple but effective Promotion Blend: Heavy Advertising Mime sedan released many creative Advertising especially in Television.But these, Massive airings of Commercial isn't hastily made. These Commercials are often highlighting Mime Sedan superiority over other brand such as Use of Crispy Fried Onion, and thicker sauce. Also Mime Sedan successfully maximize the brand name, to make customer orientating their brand to â€Å"Sedan† which means delicious. Another key to the this promotion blend, is the one minute long Advertisements. With brand Ambassador like Paid. Mime Sedan has successfully creates â€Å"grand† feeling of its ads . Counter by Indore Finally in 2005, Indoors launches many commercials and heavy promotions to counter Mime Sedan.One minute TV commercial which objectives it for reminding people that Indore is the pioneer of Instant Noodle is shown repeatedly and many new tastiness are created . Also, sales promotion such as Jingle Contest is aired to generate attention for younger audience. The main objectives of promotion blend for Indore, is changing. It's no longer based on Reminding,because its clearly not enough but also Persuading people. Indore successfully exploits the fact that Indore has been a top of the mind product for a long time and this is a competitive advantages over mime sedan.By persuading people that Indore, is s till number one in Indonesia and with helps of massive advertising and sales promotion, the Market is slowly gained back. The shift on the market slowly changes to opposite direction towards Indore. Conclusion Indore has been a widely known brand of Instant Noodle. Even the brand of product has become a word synonym to instant noodle. As expected, nearly all of their Promotions Method and blends concentrates, not on why they should buy it, but why they souls keep buying it.As a market leader and a product at its maturity, the objective of Indoors is to keep reminding the costumer of their product. So That they won't have change of hearts and buy other brand. Their Promotion blends consist of conventional and digital means. Although it's primarily relies on TV and Radio as the main tools. Also, Indoors focused on Pushing Strategy, which oriented to wholesaler not Just end customer. But there is also a point that has to be highlighted. Because of sudden entrance of competitors, the Pr omotion blend of Indore has to be changed.This further shows, that in a good marketing Decision, right promotional decision, it will contribute directly to the longevity of the products in surviving the market. By maintaining the competitive advantage of its own brand and keeping the right promotion blend available Indore will and still is the number one in the market.

The Doppler Effect

Doppler Effect Objectives * Measure the detector frequency for waves emitted from a slowly moving source as that source is approaching the detector. (Exploration 1) * Calculate the detector frequency for waves emitted from a slowly moving source as that source is moving away from the detector. (Exploration 2) * Sketch the wave-front patterns for wave sources with various source speeds. (Exploration 3) Description of Activity In this activity, you will study waves that travel from a moving source to a detector. You will control the source speed as well as the frequency of waves emitted by that source. You will observe the wave fronts and measure the frequency at the detector. The Jump Start exercises below will help you review frequency, wavelength, pitch, and the Doppler effect. Jump Start 1. What type of wave is a sound wave? A sound wave is a longitudinal waves. 2. Define wave frequency. Wave frequency is the number of crests that pass through at a specified time. 3. What is pitch? A pitch is the sound or sensation of the frequency. 4. Sketch one wavelength of a longitudinal wave. Exploration 1: A Wave Source Moving Towards a Detector Procedure 1. Explore the simulation on your own for several minutes. Attempt to identify relationships among source frequency, detector frequency, wave speed, and source velocity. 2. Set Source speed to 1. 0 cm/s. Move the detector by dragging it from the left side of the screen onto the grid; place it on the right side of the grid, directly opposite the wave source. Set Wave speed to 5. 0 cm/s. Select a Source frequency. Record this frequency in Table 1. 3. The top stopwatch in this Virtual Investigation starts automatically when the first wave front touches the detector. The second stopwatch does not start until the source has passed the detector. Select Go. Using the top stopwatch, observe the number of waves that pass the detector in 1. 0 s. This is the detector frequency. Record this frequency in Table 1. In addition, sketch the wave-front pattern on a separate sheet of paper. 4. Repeat step 3 for at least two more trials. Keep Source speed, Wave speed, Source frequency, and detector position the same for all three trials. 5. Repeat steps 2 through 4 for at least three more source frequencies Observations and Analysis Table 1 (source speed = 0 m/s; wave speed = 5. 0 cm/s) Source Frequency (Hz)| Trial 1 Detector Frequency (Hz)| Trial 2 Detector Frequency (Hz)| Trial 3 Detector Frequency (Hz)| Average Detector Frequency (Hz)| 1. 0| 12| 5| 8| 8. 3| 1. 0| 10| 3| 3| 5. 3| 1. 0| 2| 4| 7| 4. 3| 1. 0| 4| 3| 2| 3| 1. For each source frequency, average the detector frequencies. Record these averages in Table 1. 2. Are the source frequencies greater than, less than, or the same as the detector frequencies in this Exploration? The source frequencies were less than the detections. Exploration 2: A Source Moving Away from a Detector Procedure 1. Set Source speed to 1. 0 cm/s and Wave speed to 5. 0 cm/s. Place the detector on top of the source. 2. Set Source frequency to any value. Record this source frequency in Table 2. 3. This time, the detector will detect waves as the source moves away from it. Select Go. In Table 2, record the number of wave fronts that pass the detector in 5. 0 s. 4. Repeat steps 2 and 3 for at least three more source frequencies. Observations and Analysis Table 2 (source speed = 1. 0 cm/s; wave speed = 5. 0 cm/s) Source Frequency (Hz)| Number of Times Detector Flashes in 5. 0 s| Detector Frequency (Hz)| 1. 0| 4| 5| 2. 0| 6| 8| 3. 0| 9| 11| 4. 0| 13| 17| 1. Divide the number of times that the detector light flashes in 5. 0 s by 5. 0 for each source frequency in Table 2. This is the detector frequency. In Table 2, record the detector frequency for each source frequency. 2. Are the source frequencies greater than, less than, or the same as the detector frequencies in this Exploration? The detector frequencies are greater than the source frequencies. 3. In Exploration 1, you averaged the results of three trials. In Exploration 2, you gathered data over a longer period of time. Which approach probably yielded more accurate results? Why? I think Exploration 1 yielded more accurate results because the detector was not sitting above and it gave the detector an accurate reading. Exploration 3: A Moving Source at Different Velocities Procedure 1. Set Wave speed to 10. 0 cm/s and Source frequency to 1. 0 Hz. Place the detector anywhere. 2. Set Source speed to 6. 0 cm/s. 3. Select Go. Sketch the resulting wave-front pattern on a separate sheet of paper. 4. Set Source speed to 8. 0 cm/s. 5. Select Go. Sketch the resulting wave-front pattern on the separate sheet of paper. 6. Repeat steps 4 and 5 for 10. 0 cm/s, 12. 0 cm/s, and 14. 0 cm/s source speeds. Observations and Analysis 1. What happens to the wave-front pattern as the source speed is increased to equal the wave speed? The amount of waves seen in a given time seems to increase and reach the detector much faster. 2. What happens to the wave-front pattern as the source speed is increased beyond the wave speed? When the source speed is increased beyond the wave speed the waves frequency is extremely high. Conclusions Describe how the motion and frequency of a wave source affects the waves that source produces. When the frequency and motion are both set at high rates, the waves that are produced and their frequency is increased. When the motion and frequency are decreased the waves decrease as well. Inquiry Extension Luisa is swinging on a playground swing at school. A teacher facing her blows a whistle to let the children know recess is over. As Luisa swings, what does she hear? When does she hear the highest pitch? As Luisa swings she hears the whistle, but she hears the highest pitch when she is swinging away from the teacher.

Amu Scin138 Lab 9

Lab Lesson 9: Geologic Time (p. 203) due end of week 3 Return to Assessment List Part 1 of 1 – 100. 0/ 100. 0 Points Question 1 of 31 3. 0/ 3. 0 Points Questions 1 through 3 are based on the Lab Exercise, Step 2. Record your answer to Lab Exercise, Step 2, Question 11. How long ago was the igneous rock in rock unit B formed? A. 352 mya B. 380 mya C. 704 mya D. 1408 mya Answer Key: A Question 2 of 31 3. 0/ 3. 0 Points Record your answer to Lab Exercise, Step 2, Question 12. How long ago was the igneous rock in rock unit C formed? A. 70. 4 mya B. 140. 8 mya C. 352 myaD. 704 mya Answer Key: B Question 3 of 31 3. 0/ 3. 0 Points Record your answer to Lab Exercise, Step 2, Question 13. How long ago was the metamorphic rock in rock unit G formed? A. 625 mya B. 704 mya C. 1250 mya D. 2500 mya Answer Key: C Question 4 of 31 3. 0/ 3. 0 Points Questions 4 through 8 are based on the Lab Exercise, Step 3. 4. Record your answer to Lab Exercise, Step 3, Question 14. How long ago were the fos sils found in Layer A formed? A. 65. 5–145. 5 mya B. 201. 6–145. 5 mya C. 251–201. 6 mya D. 299–251 mya Answer Key: B Question 5 of 31 3. 0/ 3. 0 PointsDuring what period were the fossils in Layer A formed? A. Cretaceous Period B. Triassic Period C. Jurassic Period D. Cambrian Period Answer Key: C Question 6 of 31 3. 0/ 3. 0 Points Record your answer to Lab Exercise, Step 3, Question 15. How long ago were the fossils found in Layer D formed? A. 251–299 mya B. 359–299 mya C. 416–359 mya D. 444–416 mya Answer Key: D Question 7 of 31 3. 0/ 3. 0 Points During what period were the fossils in Layer D formed? A. Permian Period B. Devonian Period C. Silurian Period D. Ordovician Period Answer Key: C Question 8 of 31 3. 0/ 3. Points Record your answer to Lab Exercise, Step 3, Question 16. How long ago were the fossils found in Layer E formed? A. 444–416 mya B. 488–444 mya C. 542–488 mya D. 1000–542 mya Answer Key: B Question 9 of 31 3. 0/ 3. 0 Points During what period were the fossils in Layer E formed? A. Permian Period B. Devonian Period C. Silurian Period D. Ordovician Period Answer Key: D Question 10 of 31 3. 0/ 3. 0 Points Record your answer to Lab Exercise, Step 3, Question 17. How long ago were the fossils found in Layer F formed? A. 444–416 mya B. 488–444 mya C. 542–488 mya D. 000–542 mya Answer Key: C Question 11 of 31 3. 0/ 3. 0 Points During what period were the fossils in Layer F formed? A. Cambrian Period B. Triassic Period C. Carboniferous Period D. Tertiary Period Answer Key: A Question 12 of 31 3. 0/ 3. 0 Points Record your answer to Lab Exercise, Step 3, Question 18. What is the least amount of time that could have passed during the hiatus represented by younger unconformity seen in Figure 9. 12? A. 101 million years B. 150. 4 million years. C. 206. 6 million years D. 286 million years Answer Key: B Question 13 of 31 3. 0/ 3. Points Record y our answer to Lab Exercise, Step 3, Question 19. What is the least amount of time that could have passed during the hiatus represented by the older unconformity seen in Figure 9. 12? A. 708 million years B. 762 million years. C. 1333 million years D. 1958 million years Answer Key: A Question 14 of 31 3. 0/ 3. 0 Points 14. Which of the following principles is NOT used in determining the relative age of rocks? A. Principle of Cross-cutting Relationships B. Principle of Original Horizontality C. Principle of Superposition D. Principle of Vertical ContinuityAnswer Key: D Question 15 of 31 3. 0/ 3. 0 Points Questions 4 through 8 are based on Figure 9. 17 on page 208 of your lab book. Determine the relative age each of the geologic structures shown in the geologic cross section below (Figure 9. 17) from youngest to oldest; then answer the questions below. As before, a wiggly line running across the geologic cross section indicates an unconformity and a fault is indicated with a bold strai ght line. Which is the youngest geologic structure in Figure 9. 17? A. E B. A C. B D. D Answer Key: B Question 16 of 31 3. 0/ 3. 0 PointsWhich is the oldest geologic structure in Figure 9. 17? A. A B. C C. F D. D Answer Key: D Question 17 of 31 3. 0/ 3. 0 Points Which letter represents an unconformity in Figure 9. 17? A. A B. C C. E D. F Answer Key: C Question 18 of 31 3. 0/ 3. 0 Points Which letter represents a fault in Figure 9. 17? A. A B. C C. E D. F Answer Key: D Feedback: F Question 19 of 31 3. 0/ 3. 0 Points What is the proper order of geologic structures B, C, D, and F in Figure 9. 17 from oldest to youngest? A. F, B, C, D B. D, C, B, F C. D, F, B, C D. B, C, F, D Answer Key: B Question 20 of 31 3. 0/ 3. 0 PointsWhat relative dating principle states that in a sequence of sedimentary rocks, unless overturned, the oldest beds are at the bottom and the youngest beds are at the top? A. Principle of Cross-cutting Relationships B. Principle of Inclusion C. Principle of Superpositi on D. Principle of Original Horizontality Answer Key: C Question 21 of 31 3. 0/ 3. 0 Points What relative dating principle states that fossils in a sequence of sedimentary rock layers succeed one another in a definite, recognizable order? A. Principle of Cross-cutting Relationships B. Principle of Faunal Succession C. Principle of InclusionD. Principle of Superposition Answer Key: B Question 22 of 31 3. 0/ 3. 0 Points The Principle of Cross-cutting Relationships states that A. sedimentary layers and lava flows accumulate as horizontal layers. B. rock fragments found within an igneous intrusion are older than the intrusion. C. geologic structures that cut across other structures are younger than the structures they cut across. D. younger rocks are deposited over older rocks. Answer Key: C Question 23 of 31 3. 0/ 3. 0 Points The Principle of Lateral Continuity states A. sedimentary layers and lava flows accumulate as horizontal layers. B. layer of sedimentary rock originally extended in all directions until it thinned to zero or reached the edge of the basin. C. rock fragments found within an igneous intrusion are older than the intrusion. D. younger rocks are deposited over older rocks. Answer Key: B Question 24 of 31 3. 0/ 3. 0 Points What type of unconformity appears between two parallel sedimentary layers? A. a disconformity B. a nonconformity C. an angular unconformity D. a sedimentary nonconformity Answer Key: A Question 25 of 31 3. 0/ 3. 0 Points What type of unconformity appears between a sedimentary layer and an igneous or metamorphic rock body?A. a disconformity B. a nonconformity C. an angular unconformity D. a sedimentary nonconformity Answer Key: B Question 26 of 31 3. 0/ 3. 0 Points What type of unconformity appears between a tilted sedimentary strata and a horizontal overlying layer? A. a disconformity B. a nonconformity C. an angular unconformity D. a sedimentary nonconformity Answer Key: C Question 27 of 31 3. 0/ 3. 0 Points If a sample of radio active material contains a parent isotope with a half-life of 3 years, then at the end of 6 years A. all of the parent isotope remains. B. half of the parent isotope remains.C. one-quarter of the parent isotope remains. D. one-ninth of the parent isotope remains. Answer Key: C Question 28 of 31 9. 0/ 9. 0 Points Questions 28 and 29 are based on the Lab Exercise, Step 1. 1. Record your answers to Lab Exercise, Step 1, Questions 1 through 9. List each of the geologic features shown in Figure 9. 12 from youngest to oldest. C (youngest rock unit A H B D E F I G (oldest rock unit) Answer Key: C, a, h, b, d, e, f, i, G Feedback: ___C____ (youngest rock unit) ___A___ ___H___ ___B___ ___D___ ___E___ ___F___ ___I___ ___G___ (oldest rock unit) Question 29 of 31 4. / 4. 0 Points Record your answer to Lab Exercise, Step 1, Question 10. What letters represents unconformities, and what type of unconformities are they? H is a(n) Angular unconformity ; I is a(n) Nonconformity . Answer Key: an* un*, non* Question 30 of 31 3. 0/ 3. 0 Points A fossil is the preserved remains or traces of a once-living organism. Answer Key: fos* Question 31 of 31 3. 0/ 3. 0 Points An index fossil is a fossil of an organism that was common and had widespread geographic distribution during a short period of time in Earth’s history. Answer Key: ind*, fos*

History Views of Arnold and Appleby Essay Example | Topics and Well Written Essays - 750 words

History Views of Arnold and Appleby - Essay Example There exist a wide gap between academic historians and the general public due to specialization and marginalization, a common feature in the late twentieth and early twenty-first century. In the last two generation, history was a major part of national literature, written by individuals that were deeply engrossed with politics. But of recent years, the popular influence of history has greatly diminished. The thought and feeling of the new generation is affected by historians who consider the discipline as a 'science' for specialists, not 'literature' for the common reader of book. 1 Henry Thomas Buckle, writes in his famous book, History of Civilization in England (23-44) that, Of all the great branches of human knowledge, history is that upon which most has been written, and which has always been popular...’’1 This shows that history is widely diffused, by the extent to which it is read, and its share in all plans of education. However, historians have a divisive speci alization of historians, and their subsequent inability to create and communicate grand analyses. There appears to be a recurrent tendency for historians to be perceived as unfairly separated from central public discourse. There is growing concerns with potential readership - inquirers wanting an 'exact knowledge' rather than other purpose and therefore the nature of the desired audience is what really matters here. Public historian has a sense of purchase upon his or her readership has always been dependent upon the nature of 'the public' to whom he or she wishes to make connection. As modern mass audience, we should not be surprised to find a change in the way of doing things than in years gone. As the political public has multiplied the historian work harder to get her or his voice heard. Depending upon one's political position, this may be either a good or a bad thing: harder for a liberal historian, who upset and complicates the received narratives of modern politics, and thus, potentially radicalize a general readership. Purpose of public engagement must be Cleary emphasized. History incorporates the views of people with whom the author disagrees and offer synthetic views with which most members of the profession could agree. 2 (Ann, 33) History gives the tools to dissent; the political position is written into the claim for history's importance envision in a storehouse of facts, examples, and the critical ability to ask questions and demur from absolutes even though the passage from historian to public is fraught, for how the history we present is received is another matter. History does of course matter, and is of course political with a danger that if one did serve up policy history, packaged and directed toward public political discourse, it would nonetheless remain re-appropriable by ideologies one do not support. And in so doing by providing history fit for purpose for politicians and media, one allows the terrain of debate to be diminished, hedged in, and commoditized. (Ann, 33-40) Pre-modern matters have tremendously been shaped in the recent centuries. For example, current political ideology often grounds its authority through either a claim to radical strangeness, or an assumption of what is natural or traditional. Its Only through a long view that these claims be successfully evaluated for example, notions of what constitute an institution or the different claims of nationhood or the wide forms of collective social action through which many communities

Consumer behaviour Essay Example | Topics and Well Written Essays - 1250 words

Consumer behaviour - Essay Example Electric Bike An electric bike or a scooter is an enhanced form of conventional bike that is operated by a battery. According to Graham and McGowan, (2008), electric bikes were first developed in Switzerland in 1980. These bikes use rechargeable batteries with the capability of converting electrical energy into mechanical energy. They use direct drive or geared motor units. Electric motorized bicycles vary in cost and complexity. The key consideration associated with the acquiring of electric bikes is the range. This range is affected by factors such as battery capacity, motor efficiency, aerodynamics, weight of the bike and the rider (Lamy, 2001). Advantages of the Electric Bikes Jamerson and Benjamin (2009) assert that electric bikes are associated with numerous benefits as compared to conventional bikes or motors vehicles. They are effective for mountain climbing compared to conventional bikes because less energy and effort is required when riding them. Electric bikes are safer to use on rugged terrains or steep road junctions compared to cars. The running cost of electric bikes is lower compared to that of cars. Frequent use of the electric bikes enhances physical fitness. They vehemently promote green technology compared to motor vehicles or cars owing to the low energy consumption of the batteries. Their use reduces environmental pollution as it does not involve burning of fossil fuels like the case with vehicles. However, Jamerson and Benjamin (2004) warn that although these bikes reduce air pollution, some of their aspects such as disposal of worn out batteries pollute the environment. Hypothesis The consumer perception of the electric bikes is favourable. This is because it is technological enhanced compared to conventional bikes and associated with numerous benefits compared to motor vehicles or motor bikes. Aim The aim of the study is to identify the perception of the consumers towards the purchase of electric bikes. Objectives of the Study 1. To kno w the perception of the consumers toward electric bikes 2. To identify the awareness level of consumers on electric bikes 3. To determine the factors that influence consumer choice when buying 4. To find out other factors that affect the buying decisions of electric bikes 5. To find out the post purchase experiences and benefits of the electric bike to the costumer Some of the questions that will be included to gain insight on the proposed study include: 1. Are you informed about electric bikes? 2. How did you become aware of electric bikes? 3. How many members of your family are eligible for riding electric bikes? 4. Which features would you consider when buying an electric bike? among others Statement of the Problem Although the electric bikes have been on sale in the UK for some time, most people still prefer to use conventional bikes as compared to electric bikes (Drane et al., 2009). The research yearns to explore one of the factors that could be preventing customers from buyin g electric bikes. Sample The sample size will be 200 respondents. Survey Area The study will focus on the West End and East End districts of London. Half of the respondents will be outsourced from the West End region of London city while the rest will emanate from the East End district. This will enhance balance in terms of economic disparities i.e. the West End is characterised by the

How the same economies of scale that work domestically also work Research Paper

How the same economies of scale that work domestically also work internationally - Research Paper Example Selling products cheaper enables the products to have ready market and are bought in large quantities than those that are expensive (Sowell, 2010). The term capitalism in the economic sense of view means that it is an economic system that has been accepted by economists as one which is the quick method to gaining wealth. It is based on the privately possessing merchandizes, and also the means of production which leads to the creation of products that serve as goods and services. All this is done with the intention of gaining profit. There are certain elements that are associated with capitalism such as the accumulation of capital, market competitiveness and a price system (Sowell, 2010). To the Biblical worldview individuals, capitalism is seen as a means to quick wealth and immoral since it brings about conflicts. Such individuals view capitalism as not looking out for the best interests and the common good of the people. With the passing on of capitalism in the economic market, it brings about inequality, waste, anti-socialism, lack of democracy, dictatorship, war and pollution. Biblical individuals see that as long as capitalism is present, then the above factors will continue to exist in society (Sowell,

History of America since 1877 Essay Example | Topics and Well Written Essays - 250 words - 1

History of America since 1877 - Essay Example During that period politically, the nation was mostly dominated by Republicans. In around 1900, there was an era which came up known as the Progressive Era. This era brought political and social reforms, such as better and improved education and a higher state of recognition for women, and modernization of many areas of government as well as society (Capozzoli, 45). During this period, around 1877 and 1900, there was a great battle against corruption which was put up and it actually worked to the reduction of corruption. There was an unprecedented wave of European immigration and these immigrants provided the labor; hence the expansion of industry and agriculture and also increased population leading to fast-growing urban America. In around 1898, there were two important wars where the US fought against and defeated Spain, which resulted in Cuba gaining independence and eventually also the Philippines in 1946 (Capozzoli, 75). America tried and failed to negotiate a section of settlement for  WW1 then entered the war to oppose German militarism. The U.S. got victorious due to its financial, agricultural, industrial as well as its military strength.

Religious Plurality as the Major Issue Surrounding Christianity in Research Paper

Religious Plurality as the Major Issue Surrounding Christianity in Africa - Research Paper Example I will try to cover different religions that exist in this continent. What are the major issues related to it? I will try to analyze them in the light of past and present so that a theme could be developed that connects the historical and contemporary world. In order to do so, we have to peep into the traditional religions of Africa as well as into Islam, this is predominantly the current religion of Africa. I will also try to analyze how religion affects the continent today and what are the defining factors. An analysis of the issues surrounding religion is not possible in isolation. A number of other factors have their own strong impact ( (Deagan) on it such as development, culture, democratic environment, health and security, conflicts, arms and reconstruction. Any study done without taking into consideration all these facts will not be based on reality. In short, we can say it will be inconclusive. So I will do a detailed analysis and will draw a conclusion based on all these factors. We cannot deny the social importance of religion. Religion is an important strand of society. It provides a value system that underpins the foundation of society. Without a common value system of which religion is an important thread, the concept of society is not possible. African history is very vast and old. Africa has a religious plurality. Religious plurality means sharing of different religious traditions by the same family, immediate or extended, similar ethnic groups and nations. Many religions exist side by side. Members of the same family may follow different religions. If we take a closer look we can categorize the religions in Africa into three tiers, Traditional religions, Christianity and Islam. After the Second World War self-concept of Africans has changed due to political, intellectual changes around them. The recorded history of Africa dates back to 3000 BC in Egypt. People worshipped gods like Isis,  Horus, Osiris, Ra, and Hapi. This was the case in Egypt. In West Africa, the trend was to worship the single godlike sky god.  

Business Law and Ethics Assignment Example | Topics and Well Written Essays - 4000 words

Business Law and Ethics - Assignment Example The implementation of professional boards in Kuwait has already started, and will not be a hard task, as Kuwait-based companies have already worked on realizing compliance with the standards required from professional boards. These standards include that the boards should only have seven members. One example of a compliant company’s professional board is that of Kuwait Finance & Investment Company which has implemented the seven-member professional board standard (Kuwait Finance & Investment Company 1). The company has also met the standard that the board members should be highly experienced in the business areas of the company. For instance, from the case of KF & IC, the different members were selected on the basis of their knowledge of the Kuwait business environs, and their experience in the financial and investment business (KF & IC 1). Compliance with the professional board standards is also demonstrated from the case of Kuwait and Middle East Financial Investment Company (KMEFIC), which has implemented the seven board member system (KMEFIC 1). Further, the board members were selected on the basis of their experience in the finance and investment business environment of Kuwait and the Middle East. The new system has been working in Kuwait, mainly because the Kuwait-based companies share in the needs to downsize the number of board members, as well as to prioritize the capacity of the members, towards contributing to the effective oversight of the company.  ... Compliance to the professional board standards is also demonstrated from the case of Kuwait and Middle East Financial Investment Company (KMEFIC), which has implemented the seven board member system (KMEFIC 1). Further, the board members were selected on the basis of their experience in the finance and investment business environment of Kuwait and the Middle East. The new system has been working in Kuwait, mainly because the Kuwait-based companies share in the needs to down-size the number of board members, as well as to prioritize the capacity of the members, towards contributing to the effective oversight of the company. Qn. 2. The gatekeepers are economic players affiliated to senior regime leaders and players (Hertog 290). The gatekeepers are the brokers that are best studied and documented in popular writings and western press, as actors that played a critical role around the senior figures in the regimes – ordinarily sheikhs and prices. The gatekeepers control the access of the VIPs of the region to high-level individuals, and also to the resources that the senior regime members could dispose (Hertog 291). Gatekeepers already existed during the pre-oil time, at Kuwait and other nations like Arabia, although their relevance increased with increase in the administrative complexity, the centralization and the riches of the gulf nations. Among the famous gatekeepers of the 1970s, which was an oil-boom time include Ghaith Pharaoh of Saudi Arabia (Hertog 291). They acted as the mediators between royal personalities like King Fadh, who was a Prince before, and Sultan, who was a prince in charge of the defense ministry. The gatekeepers addressed the finer details of national contracts, and scooped a very large share – allowing Western contractors to engage the

Edgar Degas Research Paper Example | Topics and Well Written Essays - 250 words

Edgar Degas - Research Paper Example Moreover, being a romantic and lively creative person, he also drew the exotic pictures of women, which maintain perpetual captivation and unabated fascination in it. It is therefore his work experience splendid acknowledgement and admiration. Though, he could not earn fame in the beginning, and had to make hard efforts to win the attention of the art-lovers, yet he left his contemporary artists far behind by dint of his intelligent creativity and superb imagination. Consequently, his paintings are still making business in almost all parts of the globe. Aspects of Degass work - mainly, his ballet paintings from the 1880s - have long been popular with a broad audience; too much so for their own good. (artchive.com) The bath and combing oil paintings of women, produced by Degas, remind the literary viewers the most glamorous character of Belinda and her dressing room created by famous English poet of Classical Era Alexander Pope in his wonderful poem Rape of the Lock. Belinda is viewed as the most glamorous character ever created in the history of Continental Literature. Being the lover of art, I also appreciate the paintings created by Degas related to the bath and toilette, where he has skillfully drawn every crease of the body while drawing the sketch of the woman after bath. The color combination of the landscape is very close to natural beauty. The picture also reveals deep observation of this proficient artist, who has included everything that essential in a fashionable toilette of the ladies belonging to elite stratum of socie ty. It is therefore the future artists imitate his style and try to make portraits and drawings in the same lines adopted by

Agriculture in India Essay Essay Example for Free

Agriculture in India Essay Essay India ranks second worldwide in farm output. Agriculture and allied sectors like forestry, logging and fishing accounted for 18.6% of the GDP in 2005, employed 60% of the total workforce[7] and despite a steady decline of its share in the GDP, is still the largest economic sector and plays a significant role in the overall socio-economic development of India. Yields per unit area of all crops have grown since 1950, due to the special emphasis placed on agriculture in the five-year plans and steady improvements in irrigation, technology, application of modern agricultural practices and provision of agricultural credit and subsidies since the green revolution. [citation needed] India is the largest producer in the world of milk, cashew nuts, coconuts, tea, ginger, turmeric and black pepper.[8] It also has the worlds largest cattle population (193 million).[9] It is the second largest producer of wheat, rice, sugar, groundnut and inland fish.[10] It is the third largest producer of tobacco.[10] India accounts for 10% of the world fruit production with first rank in the production of banana and sapota.[10] The required level of investment for the development of marketing, storage and cold storage infrastructure is estimated to be huge. The government has implemented various schemes to raise investment in marketing infrastructure. Among these schemes are Construction of Rural Go downs, Market Research and Information Network, and Development / Strengthening of Agricultural Marketing Infrastructure, Grading and Standardization.[11] Main problems in the agricultural sector, as listed by the World Bank, are:[12] * Indias large agricultural subsidies are hampering productivity-enhancing investment. * Overregulation of agriculture has increased costs, price risks and uncertainty. * Government interventions in labour, land, and credit markets. * Inadequate infrastructure and services. Research and development The Indian Agricultural Research Institute (IARI), established in 1905, was responsible for the research leading to the Indian Green Revolution of the 1970s. The Indian Council of Agricultural Research (ICAR) is the apex body in kundiure and related allied fields, including research and education.[13] The Union Minister of Agriculture is the President of the ICAR. The Indian Agricultural Statistics Research Institute develops new techniques for the design of agricultural experiments, analyses data in agriculture, and specializes in statistical techniques for animal and plant breeding. Prof. M.S. Swaminathan is known as Father of the Green Revolution and heads the MS Swaminathan Research Foundation.[14] He is known for his advocacy of environmentally sustainable agriculture and sustainable food security.

Hockey .vs. football Essay Example for Free

Hockey .vs. football Essay Football and hockey are two sports, which are similar in objective, but very different in their rules and guidelines. In each of these major sports there are rules and guidelines that the players must follow. The topics that will be covered are the weight differences between the players in football and hockey, the use of Creatine Monohydrate, and last the equipment restrictions. This first paragraph will discuss the weight difference between the players in the NFL (football) and the NHL (hockey). Although there is no written rule as to how much a player can weigh in either of the sports, there is the unwritten rule that the players and coaches follow. The average hockey player weighs about 185 pounds. The average weight of a full NHL hockey team consisting of 24 players is about 4,500 lbs. Coaches in the NHL do not want their players too weigh more than 200 though because as Mike Milbury the coach of the New York Islanders put it when a player is as big as a football player (approx. 250 lbs. ). It is harder for a player to move quickly and elude an upcoming check. In the NFL, it is the opposite of the NHL. The coaches dont want their players too weigh less than 200 pounds. The Punter/Kicker is the only position that it doesnt really matter what the weight of player is. On average the weight of a NFL player is 250 lbs. The average team consisting of 48 players weighs about 12,000 lbs. This paragraph talks about a very controversial substance that is used by millions of people around the world. This wonder drug, which is not really a drug, but a natural occurring substance in the human body is called Creatine Monohydrate. This substance was used in the NFL until 2 years ago when the governing board of the NFL ruled that Creatine is a steroid type substance that gives the athlete using it a substantial edge in quickness, strength, and endurance over the players who choose not to use it. If a player is caught using the substance he will be suspended for the same amount of time, as he would be if he were using the real anabolic steroids. Yet the NHLs board of governors has not even voted upon this same substance. It is a proven fact that the NHL players using Creatine have gained on average 15 ? 20 pounds of muscle in as little as 2. 5 months. The players have also been injured less when using the substance. This last paragraph will talk about the equipment restrictions between the NHL and the NFL. Hockey has a lot of restrictions that the players must follow. Each piece of equipment worn has a size restriction on it. Goalies are watched more carefully than the players are because last year in the NHL the goals a game average went from 7. 5 to 5. The NHL did an investigation and found out that some goalie equipment was almost twice as big as it was when they last did an investigation in the early 90s. If a player is caught breaking the rules on equipment size, he will receive a 2-minute penalty. If the player is a repeat offender he can receive (fourth infraction) a 1 game suspension. The NFL does not have any equipment restrictions as of right now. The reason for this is because the offensive/ defensive line players (310+ lbs. ) keep getting bigger, making the equipment rule a waste of time. There are some teams that are taking advantage of this though. Since there is no advantage to players in the NFL wearing bigger equipment, there is an advantage in adding substances to the equipment and the player. Players are using pine tar on their hands so that it makes it almost impossible for a player to drop the ball if the throw is half-decent. The players are also using a silicone-based substance on their game jersey so that it is hard for the opposing team to grab them and pull them down. Although the objective to both these pastimes are similar players must follow different rules in their sport. It may seem unfair for one pro league to let their players use something that is banned in another pro sport. The board of governors have to take all this into consideration and decide what is best for their sports and obviously they wont be able to make all the right decisions. With so many new products that will help to enhance players performance that eventually they will all be banned from pro sports.

Social Issues of E-Commerce

Social Issues of E-Commerce Social Issues of E-Commerce Nowadays, the internet has created a new function called e-commerce. E-commerce is commonly known as electronic commerce and now already become a virtual main street of the world. It is essentially cover all the activities on internet and induce the customer to purchase the product over the internet. Thus, it is another way to running their own business over the internet and it used to selling and buying the product over the internet with other business man and customer on other state. E-Commerce is a good way to do their business because it can enlarge their business to whole world so that they can do their business bigger and makes more money in future. Besides that, it also can let more people know more about their product by seeing the picture of product that they upload and the details of the product that they list out on internet. Other than selling and buying product over the internet on e-commerce, it also have another function on e-commerce called supply chain management, e lectronic data interchange (EDI), electronic funds transfer, inventory management, online transaction processing, and data collection systems to make it more easy for business man for selling their product. I choose this subject to discuss their issues because e-commerce is the most popular on the internet and it has been become a virtual main street of the world. Besides that, it also has many issues for us to discuss so I decide to choose this subject to discuss. First, I will discuss the issues for e-commerce is security privacy. It is the most important issues for e-commerce because without security privacy, the customer will scared get cheated by the seller. For example, the customer will scared the seller products whether is good or bad because they just saw the picture of the product over the internet so the customer dont know whether the product are good or bad so they scared the seller will post up a bad thing to sell at internet. Another example is scared after the customer transfer the money to the seller then they wont send the product to the customer. Other than this 2 example, there still have another example is the customer dont know the actual price at marketing and t he seller just simply set up the price and did not follow the marketing price to gain their profit more than market price such as double or triple from the market price. These 3 examples will be the impacts of society because if the seller fraud the buyer then the society will become lower standard. Moreover, the impacts of IT industry is the buyer will not visit the web-sites again to purchase their products so that it will affect IT department said that e-commerce is not good in use on internet to do business because the buyer get cheat by the seller and they wont online to purchase the products again and they would rather buy the products on marketing by finding the products themselves. Besides that, there still have other issues of e-commerce. The second issues that I will discuss are shipping issues. Shipping issues means that when the buyer buys a product from the seller and the seller is from other state then they should use shipping to send the products to the buyer so that it can arrive to the place of buyer stay. In shipping, there need to have a good data management means that the seller need to manage the data securely such as addresses of buyer, names of buyer, credit card information of the buyer, and contact information of the buyer. They need to have a good management on this because if the seller never manage the data of the buyer securely and just simply write it down only then when they need to send the products to buyer after confirm all the transaction then only feel that some information already lost due to the paper that list out the buyer details cant find it out then it will become a shipping issues because without the information of the buyer then they cannot send the product to the buyer so when the buyer did not receive any products that they promise before with the date that the product will arrive to the buyer then the buyer will feel that they get cheat by the seller. Its very important because if the buyer feels they get cheat by seller then they wont go to that websites again to purchase the products. Besides that, for shipping fee, it is calculate with the weight of the products so after calculate the price out for shipping fee then it still need to add up the cost of the products so it will become a very high cost for the products compare with marketing price so it will cost highly if want to purchase the product over the internet and the seller are not stay in your country. These issues will affect the society become low standard if the buyer fell they get cheat by the seller and the buyer will think that mostly of the seller that stay at that country also same with him/her so their country will become low sta ndard. Besides that, these issues also will affect IT industry because the buyer will fell that although using internet to purchase a product is more easy but need to pay double or triple of the marketing price and they will they better buy themselves and not purchase though the internet so that it can saves more money compare with purchase online then the buyer will not use the internet again to purchase product so IT will become less people used for purchase products. Other than 2 issues above, there still have another issues called complexity of process. It means when the buyer want to purchase that such products then they need to follow their step to purchase a products from them such as register as a member of that website, fill up the agreement form, key in all your personal details, key in your credit card number and so forth. There have many step to follow if want to purchase a products over the internet. Although many step to do before purchase the products is for the best security privacy but the buyer will feel that the process of buying the products over the internet are complexity compare with buy a products outside. These issues also will be the same impacts to society and IT industry such as the society will become low standard and cannot progress to become better, and IT industry also will become not many people to use IT to purchase the products over the internet. Conclusion, after we discuss these all the issues for e-commerce, we already know that what is the impact of that all issues to society and IT industry so we need to learn from the issues so that we can make it better and improve the efficiency for e-commerce. First, we need to increase the security privacy such as build up a good impression for your website which is do not fraud people and so forth so that the buyer can trust your website when they want to purchase products. When the buyer trust your website then our society will become more high standard because nowadays they are using ecommerce to purchase products. Secondly, we need to decrease to shipping issue such as have a good data management so that the data wont get lost. Moreover, we also need to find out the economical ways to ensure that your products will arrive to the buyer with the time that you promise before and the shipment fee will not cost highly so that the buyer will always keep purchase products over the in ternet. When the buyer feel that shipment fee and product fee is a good cost and not cost highly then the buyer will keep purchase the products from your website so it can improve our society and also IT industry. Lastly, we need to reduce the step before purchase products such as we just ask the buyer to fill up his/her details that can contact his/her then uses email to verify again their details and then only send out the products to the buyer so that the buyer wont feel the process of purchase a product complexity and they also will always use internet to purchase the product so our society can become high standard and IT industry also will have a good feedback from user. After discuss how to reduce the issues of e-commerce, I believe that e-commerce will become more users friendly and will become a virtual main street of the world so they can purchase any products that they need over the internet. Reference wikinvest(2006), http://www.wikinvest.com/concept/E-Commercewebz, http://www.webz.com.my/ec.html goecart(2000), http://www.goecart.com/support/ecommerce-issues.aspx AllBusiness(1999), http://www.allbusiness.com/sales/internet-e-commerce/842-1.html EzineArticles(2009), http://ezinearticles.com/?General-eCommerce-Issuesid=182160

Understanding Chimpanzee Culture Essay -- primates biology and behavior

In primates such as chimpanzees it is imperative to look at their culture to understand their intelligence. Culture in this circumstance means a specific set of behaviors obtained through learning in a population/species. Chimpanzee’s intelligence is quite unique how they interact with their environment and use it to their benefit just like humans. They have the ability to overcome the obstacles of everyday life through learning and the ability to use tools to create a better quality of life. The complexity of their intellect is different from any other animal ever seen. A significant part of chimpanzee intelligence that sets them apart from other primates and puts them closer to humans is the way they exhibit social learning within their culture and interactions within their environment. When it comes to interacting with the environment tool use by chimpanzees is very vital to differentiating their intelligent within their culture. Chimpanzees are some of the very few unique primates that use a variety of tools which makes them stand out as very proficient tool users besides humans. According to David Watts chimpanzees use the tools to enhance their way of living. â€Å"Chimpanzees at several well documented sites mostly use tools in extractive foraging, and extractive tool use can substantially increase their foraging efficiency. They also use tools for hygiene and for several other purposes, including attracting the attention of conspecifics, as in leaf-clipping† (Watts 2008, 83). Subsequently chimpanzees are intellectual enough to alter an object to create a tool, and then use the tool for a precise purpose. Then on the other hand chimpanzees use tools to overcome everyday obstacles. As expressed by Watts chimpanzee toolkits mak... ...and put them in a whole different category from other primates. Unlike other animals there intellect gives them the ability to create, learn and flourish as primates. Even though they are not as intelligent as humans, they have a very significant cognition that puts them closer to humans. Works Cited Elizabeth E., Price. "A Potent Effect Of Observational Learning On Chimpanzee Tool Construction." Proceedings Of The Royal Society B: Biological Sciences 276.1671 (2009): 3377-3383. Academic Search Premier. Web. 15 Nov. 2013. Horner, Victoria, Proctor,Darby . "Prestige Affects Cultural Learning In Chimpanzees." Plos ONE 5.5 (2010): 1-5. Academic Search Premier. Web. 15 Nov. 2013 Watts, David P. "Tool Use By Chimpanzees At Ngogo, Kibale National Park, Uganda." International Journal Of Primatology 29.1 (2008): 83-94. Academic Search Premier. Web. 15 Nov. 2013.

Machiavelli And Morality Essay -- essays research papers

When reading Niccolo Machiavelli’s The Prince, one can’t help but grasp Machiavelli’s argument that morality and politics can not exist in the same forum. However, when examining Machiavelli’s various concepts in depth, one can conclude that perhaps his suggested violence and evil is fueled by a moral end of sorts. First and foremost, one must have the understanding that this book is aimed solely at the Prince or Emperor with the express purpose of aiding him in maintaining power. Therefore, it is essential to grasp his concepts of fortune and virtue. These two contrary concepts reflect the manner in which a Prince should govern while minimizing all chance and uncertainty. This kind of governing demands violence to be taken, however this is only done for the strict purpose of maintaining his throne, and generating both fear and admiration from his people. In all cases of violence, Machiavelli limits the amount of violence that needs to be taken down to th e minimum, and most cases the victims of these acts are enemies of the people. Behind the violence, the prince is essentially taking the role of the villain and assuming all â€Å"bad† acts so that his people do not have to suffer and commit the acts themselves. In addition, all the Prince asks for is to not threaten his power and to respect it. In the 16th Century, this request is feeble compared to those of other hierarchical Monarchies. In the end, Machiavelli’s Prince assumes all the burden of violence while leaving his noble people to act as they feel accordingly without worry of their lively hood. This is Machiavelli’s ultimate stroke of morality.   Ã‚  Ã‚  Ã‚  Ã‚  Before examining how the interaction of violence and politics lead to morality in the end, it is important to analyze exactly what Machiavelli demands of his Prince. First and foremost, Machiavelli harps upon the concept of fortune and virtue. By fortune, he means that everything is left to chance, while nothing will guarantee that a certain event will occur. Machiavelli writes that a â€Å"Great long standing Prince never rules with fortune.† Through risk and chance, one leaves him open to failure; thus action should be withheld if an element of chance is involved. Machiavelli ties virtue very closely to that of prudence. He defines virtue as acting exceptionally and draws a distinction between morality and virtue. In many respects Mach... ... because although one could be reveled as a martyr, the possible effects of a new prince’s statutes far outweigh the benefits of being a martyr. As a martyr people simply become energized and support your cause. However, if a Prince is such martyr, that would mean a new Prince is in power and could instill far worse conditions upon the people. Therefore, with his subjects as the top priority, morality demands that the Prince must stay alive and allow the people to prosper under his free monarchy. Machiavelli’s Prince is a book in which Machiavelli outlines the actions a Prince must take to hold and maintain power in a principality. Within the context of the book, Machiavelli brings forth the notion that prudent violence must be done in order to maintain the throne. In addition, he strongly expresses the ideology that a Prince can not be both moral and political. However, behind this argument lays the foundation of morality. The Prince’s evil actions although not moral seem to sustain morality for the subjects within his principality. The Prince assumes all immoral behaviors and thus, by sacrifices himself for the people, is indeed moral in the end.   Ã‚  Ã‚  Ã‚  Ã‚  

Sylvia Plaths Lady Lazarus and Stings Essay -- Lady Lazarus Essays

Lady Lazarus and Stings Sylvia Plath's works are known for their extremes. Much of the influence of her poems came from the males in her life that had the most effect on her; her father, Otto Plath and Ted Hughes, who she married and later it fell apart when Ted began having an affair. The effects of these men on her were mostly negative, making her poems to have loathing and suffering. Otto Plath published a book about bees early in Sylvia's life, and he kept bees, which was an n activity later carried on by his daughter. Sylvia wrote a poem about bees called "Stings." Otto had a form of diabetes, and he refused any kind of medical treatment, therefor leading to his death. Sylvia followed his example and it is shown in "Tulips" and "Daddy". The fact that she devoted an entire poem to her father, and the hurt and pain that was caused by him, shows how intensely she felt about him. "Her father's death left her not only with a hoard of unresolved grief, but it also left her defenseless against her mother's unintended vampirish harm. She... Sylvia Plath's Lady Lazarus and Stings Essay -- Lady Lazarus Essays Lady Lazarus and Stings Sylvia Plath's works are known for their extremes. Much of the influence of her poems came from the males in her life that had the most effect on her; her father, Otto Plath and Ted Hughes, who she married and later it fell apart when Ted began having an affair. The effects of these men on her were mostly negative, making her poems to have loathing and suffering. Otto Plath published a book about bees early in Sylvia's life, and he kept bees, which was an n activity later carried on by his daughter. Sylvia wrote a poem about bees called "Stings." Otto had a form of diabetes, and he refused any kind of medical treatment, therefor leading to his death. Sylvia followed his example and it is shown in "Tulips" and "Daddy". The fact that she devoted an entire poem to her father, and the hurt and pain that was caused by him, shows how intensely she felt about him. "Her father's death left her not only with a hoard of unresolved grief, but it also left her defenseless against her mother's unintended vampirish harm. She...

A Wilderness Station Essay

In â€Å"A Wilderness Station† the character of Annie Herron is presented through a series of letters and memoirs. These documents tell us some of the events surrounding the death of her husband, Simon. These letters and memoirs are written by different people in Annie’s life, such as George Herron (Simon’s brother), Reverend McBain, James Mullen, Christena Mullen and by Annie herself. In a memoir published in the Carstairs Argus newspaper Fiftieth Anniversary Edition, George Herron wrote his version of the circumstances of his arrival to Carstairs and he also gives his version surrounding the accidental death of his brother. Annie, on the other hand, gives conflicting stories of the day her husband died. She tells two different versions of what occurred on the day her husband died. She tells Mr. Mullen that she killed her husband when she first arrives at the Gaol and then tells her friend Sadie Johnstone in a letter that her brother-in-law killed Simon. Given t hese conflicting stories we are unable to determine what really happened to Simon Herron. In George’s memoir we get the impression that George didn’t really want to go to Carstairs with Simon. After the death of their parents, George went to live with a schoolteacher and his wife where he had a very happy home. Simon, was not so lucky, he lived with his mother’s cousin Archie Frame and was never sent to school. Simons upbringing was not as comfortable as George’s, so when he was nineteen, he and George left Halton and went towards Huron and Bruce to find their fortune. Soon after the leave Halton, Simon marries Annie and a few months later he is killed in what seems like an accident. According to George, in April of 1852, he and his brother were chopping down trees on the far corner of their property when a branch mysteriously falls and his Simon on the back of the head, killing him instantly. George then drags his brother’s body towards the house. Since there was a really bad storm passing, he and Annie are unable to call the Reverend to give Simon proper funeral, the pair bury him near the house. Soon after, George leaves the shanty and he eventually marries his neighbor’s daughter, Jenny Treece. Five months later Annie leaves the shanty and heads towards Walley Gaol. In a letter responding to Reverend McBain’s initial letter, James Mullen reports  to him that Annie Herron had indeed arrived at the Gaol. He writes that her story â€Å"all accords pretty well with what you told me. Events in her account begin to differ only with her husband’s death†(200). In her first version, she claims that she â€Å"picked up a rock and threw it at him (Simon), hitting him on the head†(200) ultimately killing him. When Mr. Mullen disputed her story she changed it, saying that she did not throw a rock but picked up a large rock smashing it down on his head. Mr. Mullen decided to admit her to the Gaol pending her getting charged with insanity. After trying to write to her friend Sadie Johnstone several times, Annie sews a final letter in a curtain, posted to find Sadie in Toronto. In this letter Annie gives a different account of the death of her husband. Again the story is similar to that of George’s except for the way Simon is killed. According to Annie, she says that George told her the story of the branch falling and hitting Simon, but notices when she is cleaning his body â€Å"where the axe had cut†(209). She goes on to tell her about how they buried him and about the dreams she had of Simon or George chasing her with an axe. The facts in the story are distorted several times and we are not really sure how Simon is killed. It is difficult to believe Annie because she doesn’t seem stable and has changed her story several times after her arrival at the Gaol. It is much easier to believe George Herron, because his state of mind was never in question and after all, his entire memoir was published in a newspaper. The final letter that Annie writes to Sadie makes me believe that this is the true account of Simon’s death. Annie has no reason to lie to Sadie because she probably fells that Sadie will never actually receive the letter, making her feel safe in revealing the truth.

HCS 483 Clinician Provider Order Entry Implementation Essay

Clinician Provider Order Entry Implementation Health Care Information Systems HCS 483 September 02, 2013 Clinician Provider Order Entry Implementation Implementation Process Health care organizations look forward when starting the implementation process for information system implementation. Adding or upgrading health care systems is met with excitement and opposition from the employees who must use the system and adapt their current practice processes. Constructing a rollout period for the employees to train and get specific training for their job requirements is imperative to the success of the health system implementation. Employees knowledge of how to use the system is equally important to the implementation process as choosing and designing the program that is best for the organization. Roles and responsibilities The project or system champion is someone in the organization who is vested in the completion of the project. The champion’s role is to help obtain the buy-in of other physicians into the use of the new system and makes sure the physicians who will be using the system have adequate input in the selection process of how the new system will be used. The board of directors is the governing entity for the health care organization that approves the acquisition and implementation of a new system. The board of director’s role is to have a voice for the organization. Going forward the board needs to be involved in how the new system will affect the processes of the primary users and help curtail the expenses that develop as the project evolves. The Project manager is the person accountable for the successful implementation of the new information system. â€Å"He or she is the person who provides the day-to-day direction setting, conflict resolution, and communication needed by the project team†(Wager, Lee, Glaser, & Burns, 2009, Chapter 7). The project manager is responsible for the team of engineers  installing and testing the information system. The project manager is responsible for relaying the progress of the project back to the board of directors. This includes the good, and the bad as outlined in the case study of Memorial Health System in which Dr. Melvin Sparks yelled at Sally Martin over substantial increases in work force, cost, and time increases. Sally Martin resolved not to share any bad news or setbacks with Dr. Sparks again creating a false sense of understanding of where the project was in the stages of completion. The original action of Dr. Sparks started a domino effect toward the failure of the project. Fundamental Activities Information Technology (IT) is responsible for the long and tedious process of installing, changing, removing, testing, and correcting the chosen information system for the health care organization. IT must have a strong plan in place for the scope of the projected project. Organizing, identifying the project champion, determining the project’s size and expectations, and establishing and implementing the project plan are the steps in the IT implementation process. Creating detailed project guidelines for cost, number of employees needed to complete the implementation and project completion dates of the different phases to help complete the goals set forth by the health care organization. Fundamental activities that led to the project failure were lack of organization, system analysis, and employee workflow. The project was set to a rushed timeline that did not permit for proper organization for the intricate details of implementing a new information system. Doing the system analysis in six months and making a choice without direct input from the employees who would be using the system on a daily basis was part of the project failure. Employee workflow is a vital portion of the selection process of a new system in a health care organization. â€Å"One of the first activities necessary in implementing any new system is to review and evaluate the existing workflow or business processes†(Wager, Lee, Glaser, & Burns, 2009, Chapter 7). If the process is too complicated or cumbersome, the workforce will fight back and reject the new system. In the case study of Memorial Health System although intentions were good for the implementation of a clinician provider order entry (CPOE) system by Fred Dryer and Joe Roberts the process was rushed and not properly laid out with realistic goals in place. IT was  not given adequate time to organize, plan, or determine the scope for the steps they would need to make to implement the new CPOE. Commu nication Dr. Melvin Sparks was a fundamental player in the project failure at Memorial Health System. Probably without direct knowledge of his actions, Dr. Sparks started a domino effect that ultimately led to many of the project failures with implementing the CPOE system. The initial communication between Dr. Sparks and his appointed project manager, Sally Martin, set the communication barrier of relaying time delays, lack of workforce, and budget increases that snowballed into the failure of the CPOE implementation. Project Failure Project failure in the Memorial Health System case study was evident from the beginning of the project. The idea was solid, but the planning was not thorough. Five indicators that the project would fail are lack of clarity of purpose that happens when the objectives of the project are unclear. Lack of belief in the project happens when the key users are not convinced the system will ease their workload. Insufficient leadership support happens when the lack of commitment shows through the lack of involvement by the leaders spearheading the implementation process. Organizational inertia happens when project work is added on top of the daily workload adding stress to the employees. Project complexity is multifold and is a direct effect of when the people working on the project do not have an understanding of the scope of the project. Minimize Project Failure Memorial Health Systems could have taken different steps to eliminate or minimize the effects of the project failure on the new CPOE system. This Student would have acted differently to minimize the effects for a different outcome on the implementation process for the new CPOE system. Lack of clarity of purpose This student would have communicated that the implementation of the new system will make the daily process of patient care is necessary so the providers and supporting staff understand that it will prepare for a better patient health record and reduce errors in orders. Lack of belief in the project This student would have communicated an understanding that the new CPOE system will create an efficient and useful electronic medical record. Therefore, easing the workload and minimizing errors in patient orders. This student would have made continual updates and newsletters updating the providers and staff about improvements that they would be making in his or her patient’s care. Insufficient leadership support This student would have created a more visible and involved leadership team. This student would have created meetings and training involving both the leadership team and the providers to create a better understanding of how the implementation of the CPOE will help the quality of care given by the providers at Memorial Health System. Organizational inertia This student would have organized the workforce to help drastically reduce the amount of daily workloads to free up dedicated time for the CPOE implementation project. Working in stressful environments can create lack of forward motion on a project because of the added work. Increasing the workforce to distribute the workload will help in the project continuing to move forward. Project complexity This student would have had a frank conversation with the contributing departments and stakeholders about the complexity and scope of the CPOE project. Communication would have included that additions to the project would increase the timeframe and cost of the project. When all entities understand the complexity of the project and that, there will be delays or setbacks in the implementation process this will help ease doubt during transitional times. Conclusion Having a strong implementation plan and goals are imperative when beginning the process of adding or changing an information system. Health care is changing rapidly and implementing system changes takes time, extensive planning, and support. Ensuring that a strong foundation and understanding of the project is in place before implementing a systems change will help in the success of the project. References Wager, K. A., Lee, F. W., Glaser, J. P., & Burns, L. R. (2009). Health Care Information Systems. A Practical Approach for Health Care Management, Second Edition. [University Of Phoenix]. http://dx.doi.org/ 9780470387801

Assignment: Question in Mgt417 Slide Chapter 6

2012 Table of Contents Question 1: Differentiate among B2C and B2B electric commerce1 Question 2: Describe electronic storefronts and malls2 Question 3: List the major issues relating to e-tailing2 Question 4: Briefly differentiate between the sell-side and the buy-side marketplace3 Question 5: List 3 ethical issues and 3 legal issues in electronic commerce3 1. Differentiate among B2C and B2B electric commerce.The difference between B2B and B2C is the customer requirement. B2C focuses on individual customer transactions, whereas B2B focuses on other businesses as the consumer. This difference creates different needs for B2B applications. One difference between B2B and B2C is the type of order. For example, when you order office supplies or parts, you usually order the same products as well as the same amounts at fairly regular intervals. Repeat and standing orders are a common B2B requirement. Type of payment is also a different requirement for B2B transactions.When your company make s a purchase, you rarely use a credit card for payment. More likely, you will have varied forms of payment such as lines of credit and open orders. B2B applications are designed with these requirements in mind. Another difference is the type of search function in B2B applications. A catalog to browse through is not necessarily a requirement, depending on the type of B2B purchase you want to make. When shopping for specific items, your company may benefit from a configurator and bid function rather than browsing and searching an online catalog.Lastly, the type of connection between B2B and B2C differs. When you are connecting to a B2B application to make a purchase, you are normally connecting to one partner (a buy-side or sell side application) or several trusted partners (an e-marketplace or Trading partner agreement application). Because you are dealing with a relatively static list of trading partners, virtual private network (VPN) technology may be used to provide secure access to selected applications inside your firewall, thus avoiding the need to replicate data and applications outside your firewall. 2. Describe electronic storefronts and malls.Electronic Storefronts is a Web that represents a single store. Hundreds of thousands of electronic storefronts can be found on the Internet. Each one has its own uniform resource locator (URL), OE Internet address, at which buyers can place orders. Some electronic storefronts are extensions of physical stores such as Hermes, Sharper Image, and Wal-Mart. Others are new businesses started by entrepreneurs who saw a niche on the Web. Examplesare Restaurant. com and Alloy. com. Manufacturers for example, www. dell. com as well as retailers for example, www. officedepot. com also use storefronts.Whereas an electronic storefront represents a single store, an electronic mall, also known as cybermall or e-mall, is a collection of individual shops under a single Internet address. The basic idea of an electronic mall is t he same as that of a regular shopping mall – to provide a one-stop shopping place that offers many products and services. Each cybermall may include thousands of vendors. For example, Microsoft Shopping or now Bing shopping, www. bing. com/shopping includes tens of thousands of products from thousands of vendors. 3. List the major issues relating to e-tailing. Channel Conflicts †¢Conflicts within click-and-mortar organizations †¢Order fulfillment and logistics †¢Viability and risk of online e-tailers †¢Identifying appropriate revenue models 4. Briefly differentiate between the sell-side marketplace and the buy-side marketplace. There’s a few differences between between the sell-side marketplace and the buy-side marketplace. The sell-side marketplace is a model in which there are many buyers but one seller. In the sell-side marketplace model, organizations attempt to sell their products or services to other organizations electronically.This model is similar to the B2C model in which the buyer is expected to come to the seller’s site, view catalogs, and place an order. In this case, however, the buyer is an organization that may be a regular customer of the seller. The sell-side model is used by thousands of companies. Examples are major computer companies such as Cisco, IBM, and Intel. The seller in this model can be either a manufacturer, a distributor, or a retailer. Whereas the buy-side marketplace is a model in which there are many sellers but one buyer. The buy-side marketplace, also known as e-procurement, is a model in which EC technology is used to streamline the urchasing process in order to reduce the cost of items purchased. A major method of e-procurement is a reverse auction. In reverse auctions there is one buyer, who wants to buy a product or service. Suppliers are invited to submit bids. The supplier that submits the lowest bid wins. Such auctions attract larger pools of willing suppliers. 5. List 3 ethic al issues and 3 legal issues in electronic commerce. Ethical issues 1. Free Speech 2. Privacy 3. Disintermediation Legal issues 1. Copyright 2. Cyber squatting 3. Fraud on the Internet

Bandura Theory of Social Learning

Learning is a social process and we learn through interaction with others in our day to day life. Prior to 1960, theories of learning were heavily influenced by behaviorist and cognitivist theories. But Albert Bandura’s Social Learning Theory posits that people learn from one another – via observation, imitation, and modeling. The social learning theory has often been called a bridge between behaviorist and cognitive learning theories because it includes attention, memory, and motivation.As a result it is sometimes called social cognitive learning. While rooted in many of the basic concepts of traditional learning theory, Bandura believed that direct reinforcement could not account for all types of learning. His theory added a social element, arguing that people can learn new information and behaviors by watching other people known as observational learning (or modeling). The social learning theory emphasizes the importance of observing and modeling the behaviors, attit udes and emotional reactions of others. Thus it focuses on learning by observation and modeling. Social learning theory talks about how both environmental and cognitive factors interact to influence human learning and behavior. It focuses on the learning that occurs within a social context. It considers that people learn from one another.In Social Context Behavioral factors + Cognitive factors -> Social LearningMeaning : According to Albert Bandura (1977), â€Å"In social learning theory, behavior is learned from the environment through the process of observational learning.† Social learning is the process in which individuals observe the behavior of others and its consequences, and modify their own behavior accordingly.Bandura’s theory of social learning : Basic Social Learning Concepts There are three core concepts at the heart of social learning theory. 1) Learning through observation 2) Intrinsic Reinforcement 3) Change in behavior is not necessary for learning 1) Learning through Observation (Observational Learning) :In 1961, Bandura demonstrated the now-famous Bobo doll experiments. The Bobo doll is a child-sized inflatable doll with a weighted bottom that causes it to pop back up after being knocked down. In the first stage of these studies, preschool-aged children were divided into three groups: one group that observed an adult (model) behaving aggressively towards the Bobo doll (punching, kicking, striking with a mallet, yelling), another group that observed the adult playing peacefully, and a control group. Each participant viewed their assigned scenario individually.Later, the child was allowed to play independently in the play room which contained a variety of aggressive and non-aggressive toys, including the Bobo doll. Participants’ acts of verbal and physical aggression toward the Bobo doll were then recorded. Results revealed significant group differences, such that children exposed to the aggressive model were more likely t o imitate what they had seen and behave aggressively toward the doll. Bandura argued that the results supported that children could rapidly acquire novel behaviors through the process of observation and imitation, and this occurred even in the absence of any kind of reinforcement.In a 1963, Bandura demonstrated that children imitated aggressive behavior witnessed on video, in addition to live observation, and children also imitated aggressive behaviors enacted by a cartoon character. (In his famous Bobo doll experiment, Bandura demonstrated that children learn and imitate behaviors they have observed in other people.The children in Bandura’s studies observed an adult acting violently toward a Bobo doll. When the children were later allowed to play in a room with the Bobo doll, they began to imitate the aggressive actions they had previously observed.)Social learning theory draws heavily on the concept of modeling, Bandura identified three types of models:1) Live model : An ac tual person is demonstrating the desired behavior.2) Verbal instructional Model : An individual explains and describes the desired behavior in details.3) Symbolic Model : Modeling occurs by means of the media including movies, television, Internet, literature and radio.Stimuli can be either real or fictional characters. Mental States are important to learning (Intrinsic  Reinforcement) An additional study, published in 1965, showed that witnessing the model being punished for the aggressive behavior decreased the likelihood that children would imitate the behavior, a process he referred to as vicarious reinforcement. At the same time, Bandura noted that internal rewards such as pride, satisfaction, sense of accomplishment also influence the learning which he described as intrinsic reinforcement.Learning does not necessarily lead to a change in behaviour : While behaviorist believed that learning led to a permanent change in behaviour, social learning demonstrates that people can l earn new information without demonstrating new behaviours.Key Principles of social learning theory : 1) Learning is not purely behavioral; rather, it is a cognitive process that takes place in a social context.2) Learning can occur by observing a behavior and by observing the consequences of the behavior (vicarious reinforcement).3) Learning involves observation, extraction of information from those observations, and making decisions about the performance of the behavior (observational learning or modeling). Thus, learning can occur without an observable change in behavior.4) Reinforcement plays a role in learning but is not entirely responsible for learning.5) The learner is not a passive recipient of information. Cognition, environment, and behavior all mutually influence each other (reciprocal determinism).The Modeling Process : Not all observed behaviors are effectively learned. Factors involving both the model and the learner can play a role in whether social learning is succes sful. Certain requirements and steps must also be followed. The following steps are involved in the observational learning and modeling process: 1) Attention: â€Å"I Never seen or thought this Before†In order to learn, you need to be paying attention. Anything that detracts your attention is going to have a negative effect on observational learning. If the model interesting or there is a novel aspect to the situation, you are far more likely to dedicate your full attention to learning. 2) Retention: â€Å"I Figured Out What I have to do†The ability to store information is also an important part of the learning process. Retention can be affected by a number of factors, but the ability to pull up information later and act on it is vital to observational learning. 3) Reproduction: â€Å"Why Not Do It? It Worked Out Fine for others† Once you have paid attention to the model and retained the information, it is time to actually perform the behavior you observed. Furt her practice of the learned behavior leads to improvement and skill advancement. 4) Motivation: â€Å"This action is giving me satisfaction†Finally, in order for observational learning to be successful, you have to be motivated to imitate the behavior that has been modeled. Reinforcement and punishment play an important role in motivation. While experiencing these motivators can be highly effective, so can observing other experience some type of reinforcement or punishment. For example, if you see another student rewarded with extra credit for being to class on time, you might start to show up a few minutes early each day. Vicarious reinforcement – behavior is acceptableVicarious punishment – behavior is unacceptable Implications Learning by observation (models): students learn simply by observing other people. Modeling provides an alternative to shaping for teaching new behaviors. Instead of using shaping, which is operant conditioning, modeling can provide a f aster, more efficient means for teaching new behavior. To promote effective modeling a teacher must make sure that the four essential conditions exist; attention, retention, motor reproduction, and motivation. Cognition plays a role in learningLearning can occur without change in behavior Teachers and parents must model appropriate behaviors and take care that they don’t model inappropriate ones. Teachers should expose students to a variety of other models. Students must believe that they are capable of accomplishing school tasks. Teachers should help students set realistic expectations for their academic accomplishments. Self-regulation techniques provide effective methods for improving behavior. Describing the consequences of behavior increases appropriate behavior and decreases inappropriate ones. ExamplesAdvertisements/TV commercials are the most common examples of Social Learning Theory. We observe (watch) them, and then copy them. Commercials suggest that drinking a cer tain beverage or using a particular shampoo will make us popular and win the admiration of attractive people. Depending upon the component processes involved (such as attention or motivation), we may model the behavior shown in the commercial and buy the product being advertised. Language learning is another common example of Social Learning Theory. A student tries to imitate or mimic his/her teacher while the teacher demonstrates.Conclusion :In addition to influencing other psychologists, Bandura's social learning theory has had important implication in the field of education. The social learning theory proposed by Albert Bandura (1925) has become perhaps the most influential theory of learning and development. Today, both teachers and parents recognize the importance of modeling appropriate behaviors. Other classroom strategies such as encouraging children and building self-efficacy are also rooted in social learning theory.Social learning theory posits that knowledge acquisition is a cognitive process that takes place in a social context and can occur purely through observation or direct instruction, even in the absence of motor reproduction or direct reinforcement. In addition to the observation of behavior, learning also occurs through the observation of rewards and punishments, a process known as of vicarious reinforcement.

Bureaucracy in Public Administration

Even though bureaucracies sometimes seem inefficient or wasteful, setting up a bureaucracy helps ensure that thousands of people work together in compatible ways by defining everyone’s roles within a hierarchy. Bureaucracy is an organization that is structured with regulations set in place to control activity. The bureaucratic stricture is usually implemented in large organizations and governments. It is represented by an assembly of knowledge, power, and Hierarchy. The Knowledge of the organization consists of the technical expertise and the understandings necessary to carry out specialized tasks, along with the capacity to gain more information as needed. The power is the central political resource, enables the organization to change in spite of what others may think. Hierarchy is the arrangement of people holding authority over others with the ability to command behavior and punish lack of compliance. Bureaucracies are meant to be orderly, fair, and highly efficient. Which means having a clear-cut division of labor is necessary. The principles of Bureaucracy hierarchy and of levels of authority mean a firmly ordered system of super and subordination, in which a super supervises their subordination. Such a system offers those governed the possibility of appealing the decision of super to higher authority, in a regulated manner. Within any bureaucratic authority there are principals of organization orthodox. According to the Weberian model, created by German sociologist Max Weber, a bureaucracy always displays the following characteristics:- Hierarchy: A bureaucracy is set up with clear chains of command so that veryone has a boss. At the top of the organization is a chief who oversees the entire bureaucracy. Power flows downward. Specialization: Bureaucrats specialize in one area of the issue their agency covers. This allows efficiency because the specialist does what he or she knows best, and then passes the matter along to another specialist. Division of labor: Each task is broken down into smaller tasks, a nd different people work on different parts of the task. Standard operating procedure (SOP): Also called formalized rules, SOP informs workers about how to handle tasks and situations. Everybody always follows the same procedures to increase efficiency and predictability so that the organization will produce similar results in similar circumstances. SOP can sometimes make bureaucracy move slowly because new procedures must be developed as circumstances change. In the past, organizations were commonly structured as bureaucracies. A bureaucracy is a form of organization based on logic, order, and the legitimate use of formal authority. Bureaucracies are meant to be orderly, fair, and highly efficient. Their features include a clear-cut division of labor, strict hierarchy of authority, formal rules and procedures, and promotion based on competency. Management or administration marked by hierarchical authority among numerous offices and by fixed procedures, the Administration of a government chiefly through bureaus or departments staffed with nonelected officials. Public administration houses the implementation of government policy and an academic discipline that studies this implementation and that prepares civil servants for this work. As a â€Å"field of inquiry with a diverse scope† its â€Å"fundamental goal†¦ is to advance management and policies so that government can function. † Some of the various definitions which have been offered for the term are: â€Å"the management of public programs†; the â€Å"translation of politics into the reality that citizens see every day† and â€Å"the study of government decision making, the analysis of the policies themselves, the various inputs that have produced them, and the inputs necessary to produce alternative policies. Public administration is â€Å"centrally concerned with the organization of government policies and programmes as well as the behavior of officials (usually non-elected) formally responsible for their conduct† Many unelected public servants can be considered to be public administrators, including heads of city, county, regional, state and federal departments such as municipal budget directors, human resources (H . R. ) administrators, city managers, census managers, state [mental health] directors, and cabinet secretaries. Public administrators are public servants working in public departments and agencies, at all levels of government. In contrast to private enterprises, government-owned corporation or municipality owned enterprises are not always or even usually managed on the basis of the profit motive. A deficit in this latter case does not spell the end of the enterprise or even the beginning of reforms, because it is generally assumed that the reason the enterprise exists is to ‘render useful services to the public’ (i. e. mploy a large part of the local population as its workforce or charge an artificially low price for its products or services), not become a slave of the profit motive. What is notable about the very idea of bureaucracy is its severe rational modernism. Political modernity and bureaucracy are largely symbiotic; the rise of the state paralleled the rise of the bureaucracy. One of the philosophers of the modern economizing state and the modern bureaucratic idea is Adam Smith (1723–1790), whose defense of the division of labor promoted the bureaucratization of the early Westphalia state. Indeed, Smith’s ideas are elemental to Weber’s core tenets of bureaucracy: the rigid division of responsibilities and tasks and the economization of organizational forms. Whereas Smith advocated the division of labor in order to promote efficient economic growth, Weber suggests the division of labor for the efficient production of goods or services. Inevitably, bureaucracy was conceived as, and has become, an economizing tool for the rationalization of complex and ambiguous environments. The rationality of bureaucracy is a central idea within Weber’s ideal type. In fact, Weber himself suggests that bureaucracy be a rational-legal form designed to promote the rationalization of organizational tasks and goals. The rationalizing tendency of bureaucracy, while being one of the elements most open to contemporary criticism, was also its most attractive quality for the architects of Enlightenment-guided governance, who sought alternatives to earlier forms of despotic and aristocratic dominance. The adoption of the bureaucratic form by theorists of liberal government has its roots in the legal protection of natural (rational) rights for all. In fact, embedded in the rationalization structure of bureaucracy is the elimination of particularism the diminishment of universal individual rights for the sake of traditional forms of class or ethnic domination. Those responsible for the French Revolution pined, within their writings, for the rational nonexceptionalism of the bureaucratic form. Indeed, as Maxim lien de Robespierre (1758–1794) and later Alexis de Tocqueville (1805–1859) identified, the ancient regime was epitomized by the irrational occupation of power by a centralized bureaucracy of the ruling class. The bureaucratic organization of rational-legal authority involves the following necessary criteria: the specification of jurisdictional areas, the hierarchical organization of roles, a clear and intentionally established system of decision-making rules, the restriction of bureau property to use by the bureau, the compensation by salary (not spoils) of appointed officials, and the professionalization of the bureaucratic role into a tenured lifelong career. The idea of bureaucracy suggests that rules, norms, merit, regulations, and stability are paramount to the operation of government. The rule-bound nature of bureaucracy has been widely critiqued in modern political and sociological analyses; however, the number of alternative forms of organization that have received as much consideration is limited.